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;Corporate ADSony Brand Communication Strategy Zone Advertising Management Support ;The most valuable asset to this company is not its buildings, land, or even its employee. Our most valuable asset is the four letters “SONY”.
Norio Ohga
at this year’s Entrance Day as well as at many other occasions;;Corporate Brand……SonyPrimary brand which drives a complete brand portfolio.Product Category Brand……Trinitron, Walkman, Vaio etc.Brands which encompass, endorse and organize multiple products/services;Corporate Brand……Sony;The Criteria of a Successful Brand:
Unchanging Brand Essence
Continue to Create Something New;;;We do not copy. We do things that no one else has done.
Masaru Ibuka;;Change is Sony’s Essence
Nobuyuki Idei;Digital Dream Kids
1996 ~
Digital Dream Kids are ourselves
In this Digital Era, we are a group of people mesmerized by new digital technologies, and continues dream and remain curious just as we were when we were kids!;Digital Dream Kids
1996 ~
;;;;
unconventional
inspired
confident
fresh
fantastic
unexpected
ingenious
original
expressive
fertile
divergent
unusual
iconoclastic
prodigious
unconstrained
audacious
non-conformist
unorthodox
prolific
;Sony is a company devoted to the celebration of life.
We create things for every kind of imagination.
Products that stimulate the senses and refresh the spirit.
Ideas that always surprise, and never disappoint.
Innovations that are easy to love, and effortless to use.
Things that are not essential, but hard to live without.
We are not here to be logical. Or predictable. We’re here to pursue infinite possibilities.
We allow the brightest minds to interact freely, so the unexpected can emerge.
We invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence. We take chances. We exceed expectations.
We help dreamers dream.;;Brand Concept Video
(2 min.);Brand Strategy Networking;Three Layers of BrandingEstablishing Va
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