2018_Instagram_Story基准研究（英文版）.pdfVIP

用户上传 更多免费报告请查看研报客 Instagram Stories Benchmark Study Summer 2018 用户上传 更多免费报告请查看研报客 I N S TA G R A M S T O R I E S B E N C H M A R K 2 0 1 8 About Conviva Social Conviva Social Insights is a social video analytics, audience insights and branded content software platform. Founded in 2014 we measure all content on social channels including Facebook, Instagram, Instagram Stories, YouTube and YouTube Live, Twitter, Snapchat and first-party OTT and web video players. Conviva Social Insights (formerly Delmondo) created the industry standard for reporting Vertical Video and Stories, first for Snapchat and then Instagram Stories. Official Facebook Media Partner: Conviva is a Facebook Media Solutions Partner for Video and Live Analytics, providing the deepest insights for Instagram, Instagram Stories, Facebook Watch and Facebook Live, including real-time concurrent live viewership, average minute audience and engagement data. Get a trial account of Conviva’s Instagram Stories Analytics right now: /trial-signup Social Video Analytics | Get a demo: delmondo.co/trial-signup | info@ 用户上传 更多免费报告请查看研报客 I N S TA G R A M S T O R I E S B E N C H M A R K 2 0 1 8 Introduction “Story-Centric” Platform Growth Instagram Stories has continued to grow in popularity among 500 users and brands, with 400 million users consuming stories daily. That’s a growth of 150 million daily users since July 2017! Naturally, as daily story use has increased, companies of all kinds have continued to experiment with the feature and with a Billion 375 users competing for attention