中、小企业如何赢得竞争优势.docxVIP

中、小企业如何赢得竞争优势 At present, enterprise merger is more and more It is quite common for large enterprises, small and medium enterprises in the international and domestic large enterprises increasingly huge squeeze seems to survive the road more narrow, how to find effective strategies to obtain their competitive advantage in small enterprises, is an urgent problem? Build confidence and find advantages First of all, as a small and medium-sized enterprises should have an objective understanding of themselves, remember a word, 〃God closed a door for you, will inevitably open a window. If the enterprise is weak and loss of confide nee is difficult to concentrate on how to find their own advantages, many medium and small enterprises is due to the lack of confidence has not been able to find and play their own advantages, as long as can do processing or temporarily as if survival is satisfied, this is no confidence, dare not to think do not dare not to mention the development of. Amin of Shanghai melon is from pan fried mel on seeds star ted, is now one of the leading brand of leisure food; Wuhan Jingwu duck neck road just before the stalls, now has annual sales of several billion, becoming the largest Chinese duck meat dish processing enterprises Without confidenee, who would have thought these humble little businesses could be such a big industry?? China，s small and medium-sized enterprises are too many worried about survival, so blinded to see their own eyes? Certa.inly as small and medium-sized enterprises to survive is development, this is a prerequisite, but not because of this fear and loss of confidenee, because this is a confident attitude, is a determination, the power to solve the problem, we found that the advantages of small and medium-sized enterprises want to gain advantage, we must first establish confidence? Advantage of strategy making Use strategy to produce the advantage is actually Tian Ji horse, to have long attack that short, with concentrated attack