酒店业电子商务发展问题研究 电子商务专业毕业论文.docVIP

PAGE I 酒店业电子商务发展问题研究 摘 要 随着电子商务的深入发展,酒店电子商务势不可挡地进入酒店的营销运作中,并改变着传统的营销模式与酒店业的管理模式。但目前受经济危机影响，酒店业电子商务运作和技术现状、应用中的环境局限性等因素使得酒店电子商务目前并不能达到预期的效益,为此,开发出有效的对策,使酒店电子商务在中国的酒店业中发挥其应有的作用是十分必要的 论文首先分析了酒店业电子商务的研究背景、国内外研究现状、研究意义与目的；其次，指出了影响酒店业电子商务发展的一些制约因素。如：传统观念对酒店电子商务的束缚、对中介的依托严重、运作环境局限等。再次，重点提出了几点对于我国酒店业电子商务未来的发展具有一定参考价值的对策及发展途径。如：加强网站建设与推广、建设“虚拟客房”、创建“VIP俱乐部”等；最后，对酒店电子商务的未来发展趋势进行了展望。 关键词：酒店业；电子商务；网络营销 Research on Development of Hotel Industry Based on E-commerce Abstract This article first introduces the hotel industry, e-commerce research background, research situation, research the meaning and purpose; Second, the analysis of e-commerce development affecting the hotel industry a number of constraints. Such as: traditional concepts and e-commerce are different hotels in order to transaction-centric color was a too thick, professional scarce, relying on intermediaries severe limitations such as operating environment. Again, highlighted a number of points for the future of electronic commerce of Chinas hotel industry has a certain reference value for the development of countermeasures and development path. Such as: network brand promotion, strengthening the web site building and promotion of diversified services mode and build a virtual room to create VIP Club and so on; Finally, the hotel e-commerce development trend of the future is prospected. Key words：hotel industry；e-commerce；Internet marketing 目　　录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc256355691 摘 要 PAGEREF _Toc256355691 \h I HYPERLINK \l _Toc256355692 Abstract PAGEREF _Toc256355692 \h II HYPERLINK \l _Toc256355693 第1章 绪 论 PAGEREF _Toc256355693 \h 1 HYPERLINK \l _Toc256355694 1.1 论文研究的背景 PAGEREF _Toc256355694 \h 1 HYPERLINK \l _Toc256355695 1.2 论文研究的目的和意义 PAGEREF _Toc256355695 \h 1 HYPERLINK \l _Toc256355696 1.2.1 研究目的 PAGEREF _Toc256355696 \h 1 HYPERLINK \l _Toc256355697 1.2.2 研究意义 PAGEREF _Toc256355697 \h 2 HYPERLINK \l _Toc256355698 1.3 国内外研究现状 PAGEREF _Toc256355698 \h 2 HYPERLINK \l _Toc2