美爵酒店品牌参考手册.pdf

c o n t e n t s v i s i o n s t a t e m e n t 3 s e c t i o n 1 p o s i t i o n i n g 4 s e c t i o n 2 v a l u e s 6 s e c t i o n 3 b r a n d d i s t i n c t i o n s 8 s e c t i o n 4 p r o d u c t s e r v i c e r e f e r e n c e s 1 2 s e c t i o n 5 c h e c k l i s t s t e m p l a t e s 2 0 s e c t i o n 6 s p e c i f i c a t i o n s 2 2 Accor 2006 This work is copyright. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without written permission of Accor. AAPC. Limited ACN 009175 820 A.B.N. 17065 560 885 006 v i s i o n s t a t e m e n t Our vision is to establish Grand Mercure Hotels as a truly distinctive collection of unique properties that are renowned for their individuality, locale and service excellence in Australia, New Zealand and the Pacific. 3 s e c t i o n 1 p o s i t i o n i n g p o s i t i o n i n g The positioning of a brand is what allows it P E R S O N A L I T Y to establish an identifiable difference from its Grand Merc