海思特临床检验所有限公司发展战略研究企业管理专业论文.docxVIP

首都经济贸易大学硕士学位论文 首都经济贸易大学硕士学位论文 海思特临床检验所有限公司发展战略研究 AB STRACT Independent medical lab has become a mature medical industry in the US and Europe for many decades．But it is an emerging industry in China while it is now at the stage of rapid development． Hightrust Diagnostics Company is a well-known specialized independent medical lab with a high reputation in blood disease diagnostics．Based on the study analysis on Hightrust Diagnostics Company,this thesis summarizes and analyzes the company’S external environment by using the strategic analysis tool PEST．Then it analyzes the competition situation within the industry as well as the company’S internal superiorities and weakness，and external threat and opportunities by utilizing Porter’S five forces model and SWOT．By the above analysis，this thesis figures out the development strategic questions for the company,and proposes strategic development options for the company at an overall angle and competition level．At last，this thesis proposes four supporting measures to implement the development strategies． This thesis is based on the study of the case of Hightrust Diagnostics Company．It figures out the development strategic question by utilizing the strategic theories and tools． It does not only make sense to the case company，but also Can provide strategic enlightenment to other similar independent medical institutions that also face the radical competition． Key Word：Hightrust Independent Medical Lab Development Strategy 万方数据 首都经济贸易大学硕士学位论文 首都经济贸易大学硕士学位论文 海思特临床检验所有限公司发展战略研究 目 录 摘要 ． ． ．．I ABSTRACT．． ． ．．． ．．． ．I工 1绪论．．．． ．． ． ． ．．1 1．1论文的研究背景． ．．1 1．1．1 国外第三方独立医学检验行业发展现状 ． ．．1 1．1．2我国第三方独立医学检验行业发展现状 2 1．2论文的研究意义 ．．．．． ．． ．．3 1．3概念的界定与相关问题说明 ． ．3 1．4论文的研究方法和思路 ． ．．4 2文献综述与基本理论． ． 5 2．1国内外研究现状评述 ．．． ．． ．． ．5 2．2本论文应用的主要基本理论及分析工具 ．7 2．2．1 企业战略的基本理论 ．7 2．2．2本文应用的主要分析工具．．． 8 3外部环境分析． ．．．． ． ．． ．．． ．．10 3．1宏观环境分析 ．．． ．． ． ． 10 3．1．1经济环境分析 10 3．1．2政策与法规环境因素 11 3．1．3社会／人口因素 ． ．12 3．1．4技术因素 ． ．．．．．．． ．． ．． ．13 3．2产业特征及关键性成功因素分析