交际文化在商务活动中的应用文学学士.docVIP

通过讨论在不同文化环境下，国际商务活动呈现的差异，从微观的角度分析文化 差异在人际交流、商务洽谈、管理风格、商务决策和企业结构等方面对国际商务交流 的影响。有效地克服交际障碍是跨文化交际取得成功的关键。这对促进国际间的文化、 政治、经济交流有着极其重要的意义。有效的商务沟通往往依赖于对不同文化和文化 差异的理解与适应，依赖于对可能出现的文化差异的良好判断和方略调整。因此，对 国际商务交流活动中文化差异的影响的研究具冇重大意义。 关键词：国际商务活动；交际文化；影响 Table of Contents Abstract 错误!未定义书签。 TOC \o 1-5 \h \z 才商g i HYPERLINK \l bookmark2 \o Current Document \h 1 Introduction 1 HYPERLINK \l bookmark3 \o Current Document \h The Definition of Cross-cultural Communication 3 HYPERLINK \l bookmark4 \o Current Document \h Hofstede’s theory of value dimension 3 HYPERLINK \l bookmark5 \o Current Document \h HalTs high-context and low-context 3 HYPERLINK \l bookmark6 \o Current Document \h Understanding communicative culture differences 3 Orientation difference 4 Individualism vs. collectivism 4 Sino-foreign modes of thinking difference 5 Sino-foreign etiquette difference 6 HYPERLINK \l bookmark7 \o Current Document \h Different Behavior and Reasons in the Same Business Situation 7 HYPERLINK \l bookmark8 \o Current Document \h Business culture communication issue 7 The conflicts in the area of decision-making 7 Indirect communication and direct communication 7 3J-3 Sources of conflicts 7 Case study 8 HYPERLINK \l bookmark9 \o Current Document \h The application and effect of communication culture on business contract 8 HYPERLINK \l bookmark10 \o Current Document \h The application and effect of communication culture on business decision-making 9 J The conflicts in the area of decision-making 9 Power distance issue 11 HYPERLINK \l bookmark11 \o Current Document \h The application and effect of communication culture on management style 11 Cross-culture management style 11 Values orientation in HRM II HYPERLINK \l bookmark12 \o Current Document \h The Strategy of Communicative Culture in International Business Activities 13 HYPERLINK \l bookmark13 \o Current Document \h Conclusion 14 References References Acknowledgements The 21st century is the world economy and culture of the centu