中外少儿电视频道的对比研究及启示.docVIP

PAGE 3 中外少儿电视频道的对比研究及启示 公共事业管理专业学生 任小兵 指导教师 李明 摘要: 电视作为现代社会最主要的传媒之一，对人类的生活产生深刻的影响，尤其对当今的儿童极富“魔力”。少儿电视对于少年儿童的身心发展，影响尤为巨大和深远。作为少儿电视的载体，我国的少儿电视频道还处于幼儿阶段，面临着对许多亟待解决的问题。而国外的少儿频道相对于我国来说则比较的成熟，本文通过对中外少儿电视频道的对比研究，分析了我国少儿频道存在的节目编排、频道定位、频道经营方面的问题，并提出了诸如加快少儿电视队伍建设、提高人员素质、树立品牌,走产业化经营道路等建议。 关键词:少儿频道；频道定位；频道经营；电视频道 Chinese and Foreign Children Television Frequency Channel Contrast Research and Enlightenment Student majoring in Public Administration REN Xiaobing Tutor LI Ming Abstract: The television takes one of modern society most main media, has the profound influence to humanitys life, extremely is especially rich to the now child “the charm”. Child television regarding youths body and mind development, the influence especially is huge and profound. As the children television carrier, our country children television frequency channel also is at the baby stage, faced with to many is urgently awaiting the question which is solved. But the overseas children frequency channel is opposite to our country said compares the maturity, this article through to the Chinese and foreign children television frequency channel contrast research, analyzed our country children frequency channel existence program to arrange, the frequency channel localization, the frequency channel management aspect question, and proposed such as sped up the children television troop to construct, to improve the personnel quality, sets up the brand to walk suggestion and so on industry management path. Key word: Children channel; Channel localization; Channel management; TV channel 少儿电视频道又叫少儿频道，是以少年儿童为目标受众的电视频道，由于习惯问题，国际电视界称Children channel为儿童频道，我国则称其为少儿频道。[1] 89根据两者习惯不同，文中出现了儿童频道与少儿频道两种称谓，其本质是一样的。有关资料显示，目前，已有29个国家和地区开办了少儿频道。我国的少儿电视频道才刚刚起步，在发展道路上面临着许多坎坷，国外的一些少儿电视频道发展则比较早，有着较成熟的经验。本文介绍了中外少儿电视频道的对比分析，以及国外成功经验对我国的启示，对发展我国少儿电视频道有着重要的意义。 一、中外少儿电视频道发展现状 在没有专门的少儿电视频道之前，少儿节目被零碎地分散在成人电视节目之间，缺乏一定的系统性和全面性，很难满足儿年儿童各方面的需要。除晚饭时间档外，少年儿童很少能在其他时间档看到少儿节目，所以他们渐渐把目光转移到成人节目。少年儿童在观看这些节目时，无法独自对节目内容做出正确的判断，很容易被一些负面内容所误导。针对