（毕业设计论文）《大型零售连锁超市配送模式研究—以上海联华超市为例》.docVIP

南通大学继续教育学院毕业设计（论文） PAGE PAGE II 摘 要 国内外大型零售连锁超市常用的3种配送模式是：自营配送模式、供应商直接配送模式和第三方物流配送模式，每个模式所适用的超市不同，如国外的沃尔玛、中国的上海华联等大型的连锁超市适用自营配送模式，但中小型超市就不适用。以上海华联超市为例，超市要选准适合自己的配送模式，需达到的目标有：本超市的配送成本、配送服务率、本超市商品的特点和上海地区的经济状况。可以运用层次分析法比较计算各个目标得出结果：自营配送模式最适合上海华联超市。与此同时，根据计算得出的结论发现不足之处，提出了相应的改进措施。 关键词：连锁超市；配送模式；层次分析法 ABSTRACT Domestic and foreign large retail chain supermarkets commonly used 3 modes of distribution are: proprietary distribution model, vendor direct distribution and third party logistics and distribution modes, each pattern applies different supermarkets, foreign large chains，such as Wal-Mart and Chinas Shanghai Hualian supermarket for proprietary distribution pattern, but small and medium sized supermarket is not applicable. By Shanghai Hualian Supermarket, for example, supermarkets have to select the right model for their distribution, which needs to achieve are: the supermarket distribution costs, rate of distribution service, the supermarket goods characteristics and the economic situation in Shanghai. We can use AHP to calculate the outcome of each goal: self-distribution model is the most suitable goal for Shanghai Hualian Supermarket. At the same time, we can calculat according to the conclusions and find deficiencies, and propose appropriate measures for improvement . Key words: chain supermarkets; distribution mode; AHP 目录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc294447355 摘 要 PAGEREF _Toc294447355 \h I HYPERLINK \l _Toc294447356 ABSTRACT PAGEREF _Toc294447356 \h II HYPERLINK \l _Toc294447357 一、绪论 PAGEREF _Toc294447357 \h 1 HYPERLINK \l _Toc294447358 （一）选题背景 PAGEREF _Toc294447358 \h 1 HYPERLINK \l _Toc294447359 （二）研究目的和意义 PAGEREF _Toc294447359 \h 1 HYPERLINK \l _Toc294447360 （三）本文的研究内容和研究思路 PAGEREF _Toc294447360 \h 2 HYPERLINK \l _Toc294447361 二、相关理论概述 PAGEREF _Toc294447361 \h 3 HYPERLINK \l _Toc294447362 （一）配送模式相关概念 PAGEREF _Toc294447362 \h 3 HYPERLINK \l _Toc294447363 （二）层次分析法 PAGEREF _Toc294447363 \h 3 HYPERLINK \l _Toc29444736