The role of sexual dissatisfaction in driving Multiple Concurrent 性的满在驱动多个并发的作用.pptVIP

The role of sexual dissatisfaction in driving Multiple Concurrent Partnerships: Rayhana Rassool Presented @ 4th SA AIDS Conference 1 April 2009 * Soul City: IHDC – Who are we? An independent Non Governmental Organisation created in 1992 to promote health and development to South Africans. Began working with local partners in 8 SADC countries in 2002. Specific programmes targeted at various groups (children adults). Edutainment approach – intergrates education and entertainment into popular drama programmes. Uses Massmedia – TV, Radio Print All products and interventions informed by formative research * Individual Knowledge Attitudes/Beliefs/ /Risk perception Skills Self-efficacy Support for policy action Subjective norms Link to services Community Dialogue/debate Social norms Community efficacy Community action Social networks Social cohesion Socio-economic + political national environment Healthy public policy Mass media, Social Mobilisation, Advocacy Model of Social Change * ONE LOVE Campaign- A focus on Multiple Concurrent Partnerships ONE LOVE campaign is a 10 country partnership initiative focusing on MCP. Soul City: IHDC is the South African partner in this initiative A response to SADC Think Tank, Maseru, May 2006 Multiple and concurrent partnerships with low consistent condom use, in the context of low levels of male circumcision are key drivers of the HIV pandemic in Southern Africa. * Define: Multiple Concurrent Partnerships What is: Multiple and concurrent partners “The term MCP is used to define a situation where partnerships overlap in time, either where two more partnerships continue over the same time period, or where one partnership begins before the other terminates. A sexual partnership is considered to be concurrent in surveys if a person reports having two or more sexual partners in a month.” * Research Objectives: Gain insight into target audience understanding, attitudes and