[英文课件演讲]广告创意.pptVIP

What is ADs The art of convincing convince yourself convince the consumers convince the client convince the partner Adivertising creativity Advertising creativity is to highlight the product features and brand content th1rough unique technology and creative thinking so as to attract more attention and acheive the purpose of sales promotion. Now lets see some creative print ads Now lets see some creative print ads Before and after shaving The notebook computer is so thin that fall in the sewer… 人生之路无捷径，成长难免有创伤 ----邦迪创可贴 Milk Some classic ad slogans Good to the last drop． 　滴滴香浓，意犹未尽。（麦斯威尔咖啡） 　　 Obey your thirst． 　服从你的渴望。（雪碧） Just do it. 　　只管去做。（耐克运动鞋） The choice of a new generation. 新一代的选择。 Dare for More 突破渴望（百事可乐） Coke is it. 就是可口可乐。 Always Coca-Cola. 永远是可口可乐。 Life Begins Here. 生活从这里开始。 （可口可乐） 万有引力,从苹果开始! （苹果公司） Thank you~ * * 广告创意 Adivertising creativity What is Ads What is advertising creativity Appreciation of some Ads Team work The combination of the peoples body is very interesting and smartly express the spirit of unite and teamwork. Federal Express The fire trucks have to be delivered by the FedEx to the scene of fire,which is ironic to the fire department and meantime stress the high speed of FedEx. Detergent（清洁剂） Afraid of the detergent,the spilled coffee has to run away from the floor quickly. This ad is about some magazine which stresses the print effect. The mouse is so lifelike that it scares the lady off. This is an ad of pesticide（杀虫剂）. The pesticide is so effective that the frog has nothing to eat but to beg for food. Nestle Coffee. Nestle coffee is with you at every moment. Gym(体育馆） You can see how strong you become after you work out! Postal Service If you really want to touch someone,send them a letter. Toothpaste 牙好，胃口就好~ The slogan is classic because it describes the feeling of smooth all by some simple words and give the consumers so much space to think. *