剖析企业营销策划的大误区（Analysis of misunderstandings in enterprise marketing planning）.docVIP

剖析企业营销策划的11大误区（Analysis of 11 misunderstandings in enterprise marketing planning） [Abstract] In the fierce market competition, the enterprise needs the correct marketing planning scheme, to help enterprises solve the problems in marketing, seize the victory of market competition. However, in the past some company planning and planning personnel for their own short-term interests, irresponsible to sell some of the so-called superb, so many companies to delay the marketing opportunities, and even cause some direct economic losses. Therefore, many companies do not believe in planning, planning, planning, resulting in a lot of misunderstanding. This article from the current market after Chinas accession to the WTO of the actual situation, and combined with the enterprise encountered in marketing practice, the marketing planning and marketing planning personnel requirements are analyzed in detail and points out the misunderstanding of marketing planning, and made the analysis more accurate. Key words: enterprise planning mistakes Comrade Jiang Zemin in the partys big sixteen report repeatedly mentioned: innovation is a nation, a country on the basis of todays world of survival and development strategies of enterprise innovation is also the competition of global economic integration. And planning is the innovation part, is an important part of enterprise development. The development of the enterprise depends on innovation, so the enterprise also needs to plan. Facts have proved that the success of enterprise marketing enterprises, are inseparable from the successful plan. Such as Haier, Changhong, Shenzhen Vanke, lenovo... And so on, the success of these enterprises, can be said to be planning success. It is also because of the successful demonstration effect of these enterprises, planning has become a hot spot in the current market, more and more enterprises pay attention to planning, use planning to seize the commanding heights of market competition. Deng Xiaoping, the