商务英语推销信体裁的分析（An analysis of sales letter genre in Business English）.docVIP

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2018-06-01 发布于江西
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商务英语推销信体裁的分析（An analysis of sales letter genre in Business English）.doc

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商务英语推销信体裁的分析（An analysis of sales letter genre in Business English）.doc

商务英语推销信体裁的分析（An analysis of sales letter genre in Business English） An analysis of sales letter genre in Business English Cheng Ke Liu Abstract: genre analysis, as a relatively new field of linguistics, is the analysis of textual texts from the description of surface layers to the deeper and multi-faceted analysis. The purpose of this thesis is on the basis of the theory of business letters are analyzed, in order to form the structure and practical function and communicate closely together, put forward some effective teaching methods of business english. Genre analysis, communicative purpose, business English sales letter 1. Preface Genre analysis is an important branch of discourse analysis. It is the product of interdisciplinary activities in linguistics, sociology and psychology. With the research on stylistics and discourse analysis in depth, the surface structure of linguists have not been satisfied with the study of language level, deep discussion is gradually turning to the macro structure of the text and its communicative function, and tries to specific cognitive structure from the perspective of discourse genre analysis with specific discourse. The Australian School of JimR.Martin (1992) regards genre as a step-by-step, communicative and oriented process of social interaction.. Eggins (1994) regards genre analysis as a step-by-step, purposeful activity type in language use. They believe that the purpose of communication determines the genre of existence, conventional and restrictive stressed that the genre is genre, language users comply with the common, stylized social communication tools, with repetition and habit. Genre analysis involves both stylistic analysis and register analysis. When we analyze genre, we should combine linguistic analysis with sociological and psychological methods. We believe that in order to study communicative purposes, we can analyze texts belonging to the same genre, and then find their macro genre structure. In short, genre st