hyit培训机构黑龙江区域营销策略分析-analysis of heilongjiang regional marketing strategy of hyit training institution.docx

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hyit培训机构黑龙江区域营销策略分析-analysis of heilongjiang regional marketing strategy of hyit training institution.docx

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hyit培训机构黑龙江区域营销策略分析-analysis of heilongjiang regional marketing strategy of hyit training institution

AbstractEnteringthe21st-century,theeconomyinChinacontinuestodevelop,itsGDPgrowsconstantly.However,enteringintotheseconddecadesinthe21st-century,ithasbecomeasocialissuethattheemploymentofcollegegraduatesarehardtofindtheirjobs.Thekeytoimprovingtheiremploymentabilityistoimprovetheprofessionalskillssoastomeetthedemandsofenterprises.ITisverysuitableforcollegegraduatestochooseasajob,foritisaprofessionalskillthathasdevelopedquicklyandisalargedemandfortheenterprises.Beforeahistoricalopportunitylikethis,ITtrainingindustryhasagoodmarketprospectwhiletakingahugeresponsibilityofthesociety.ITtrainingindustryprospersinthecenter-citieswheretherearestudentsinlargenumbers;thecompetitionamongtraininginstituteshasbeenbecomingintensifiedgradually.BasedonaregionalmarketinHeilongjiangprovince,HYIThasbothopportunitiesandchallengesfromthechangingmarket.ItisakeytosurvivalanddevelopmentthathowtomakeagoodmarketingstrategyforHYITtraininginstitutefacingfiercecompetitionintheregionalmarketinHeilongjiangprovince.TheanalysisofthisthesismeansalottoHYITtraininginstitute.Thisthesis,firstly,analyzedthecurrentmarketingsituationofHYITtraininginstitute,thenmacromarketsituationandindustrialsituation,andtheadvantagesanddisadvantagesheldbyHYITitselfaswellasopportunitiesandthreatsfacingHYIT.Throughtheanalysisabove,HYIThasbroughtupthemarketingproblemsitfaces.Thisanalysisthenhasdivideditsmarketfurther,hasdetermineditstargetmarketsandbroughtupitsmarketingtargetobjectivelyaswellasthemarketingmixstrategycomprisingproductstrategy,pricestrategy,placestrategyandpromotionstrategybasedonthemarketingmixstrategyandmarkingmanagementtheoryandcombinedwiththetruesituationfacedbyHYIT.Inordertoensurethatthemarketingmixstrategycanbecarriedoutsmoothly,thisthesishasbroughtupdetailedsuggestionsabouttheimplementationforthemarketingorganizationreform,thefoundingofthemarketingstandardizationsystem,thetrainingandencouragementforthemarketingteamandthecontrolofthemarketingmanagement.Basedonthemarketingstrategyandmarketingmanagementtheor