汽车广告修辞.pptVIP

5.hyperbole: to exaggerate the charateristics of auto mobile deliberately in order to distinguish the productss quality, leaving deep impression on customers. examples: 1.At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock. 劳斯莱斯以时速60英里行驶时，其最大的噪音是电子钟声。 2.new Audi A4 ：We would never say the new Audi A4 is the best in its class． We don’t have to． 奥迪A4： 我们根本不必说新型奥迪A4同类车中最好的。没有这个必要。 3.Porsche automobiles Ad slogan: Porsche, There is No Substitute 保时捷，无可替代 4.The best built cars in the world. 这个世界上最好的车 5.If it moves, pumps, turns, drives, shifts, slides or rolls, we check it. 成竹在胸，纵横驰骋 （连续用七个动词，广告商向客户保证操纵性能十分优越，经得起各种测试而不会有问题） 6.personfinication: to imagine the car as a person with thought and emotion that human prossess. With humans figures, cars can be more lively and vivid, creating an emotionsl bond to raise customers fancy examples: 1.They will stay on the job longer than most employees.(沃尔沃Volvo汽车广告) 他们将比其他雇员更耐心地坚持工作. 2.It handles the road as easily as it handles Mother Nature. (福特Ford汽车广告)他能很轻松地对付道路. 3.Even if you break it to pieces, it still is a beauty .Driving fun, creative limits. 宝马汽车广告语―――即使你把它拆得七零八落，它依然是位美人。驾乘乐趣，创新极限。 4.The Car that Cares 起亚汽车（kia) 关注你的需求的车 5.Before it leaves the factory, the pontiac Grand AM must go through all kinds of tests, it graduates to a longer and even more rigorious form of testing. Better known as the Grand AM driver. guaduate一词本来应用在学生身上，汽车又怎样“毕业”呢？这则广告词强调了Grand AM汽车在“毕业”也就是出厂前经过各种检测，质量十分过硬，这能让消费者对产品的质量充满了信心。 * *