红十字文化在华传播分析(1874-1949)word格式论文.docx

目录绪论..............................................................................................................................1第一章红十字文化在华传播的社会背景....................................................................8第一节西学东渐：尊西趋新的时代心态..................................................................8第二节人道精神：中西会通的慈善文化................................................................13第三节现实需要：近代国情呼唤红十字文化........................................................16第二章红十字文化在华传播的历史轨迹..................................................................18第一节红十字文化传播的起步阶段（1874—1911）.............................................18第二节红十字文化传播的发展阶段（1911—1936）.............................................22第三节红十字文化传播的转型阶段（1937—1949）.............................................25第三章红十字文化在华传播策略..............................................................................30第一节附会中国传统文化.......................................................................................30第二节迎合国人功利心理.......................................................................................33一、强化激励导向..................................................................................................34二、宣扬功德和果报思想......................................................................................35三、宝塔捐..............................................................................................................39第三节重视信息公开透明.......................................................................................43第四节运用名人效应..............................................................................................46一、题词.................................................................................................................46二、领导征募运动..................................................................................................48第四章红十字文化在华传播方式..............................................................................50第一节红十字刊物...................................................................................