c集团公司以可持续发展为导向的转型升级案例分析word格式论文.docxVIP

AbstractCement industry is the important raw material industry in our country. It has provided a strong material base for the countrys economic development. Today the sustainable development becomes the focus of the world, and the cement industry is facing the severe overcapacity problem. So the government, cement association, academics and entrepreneurs together consider the major issues that how to change the cement industry development mode and to promote the cement enterprises’ transformation. During this period, it is particularly important to study and explore the cement enterprises’ strategic direction on transformation and implementation path.In this paper, The author chooses the representative large cement enterprise - C group company in this industry as the research object to do some research through drawing lessons from the domestic and foreign research results on transformation and upgrading, combining with the actual situation of enterprises, using literature review, linking theory with practice and case study. According to the research thought of raising questions, analyzing solving problems, starting with the inconsistency between the environment and change trend of C group company and current strategy, the author put forward the development path of the enterprise’s transformation and upgrading. That is to change the industrial structure from a single product management to related diversification based on industry chain extension, market strategic layout from expanding the scale to creating regional competitive advantages, competition model from manufacturing to the product + service, producing mode from mass production to fully clean production, management mode from financial management to management controlling. Through strengthening the talents team construction and promoting the technology innovation ability, the company will get the support of transformation and upgrading. The significance of this article is not only to the C group company’s tran