Buzzmarketing.蜂鸣营销英文论文.docxVIP

Buzz marketingWe can see TV commercial everywhere in our daily life, and many company try to promote their turnover by using it, as TV commercial can make the audiences see it when they are watching TV. But after watching the video which is talk about the worst TV commercial in china, we can find that the traditional TV commercial has many disadvantages. Firstly, it makes people hard to judge weather the things in the advertisement true or not, because not everyone knows what the advertisement entirely. So they do not know which is true and which is worse. And then, if the style of the advertisement is not fit for someone who may be the potential customer, it will bring the bad impression to him or her, so he or she will not buy it, and the company will lose its customer as a result. This is the adverse effect. Thirdly, it cost lot of money, but the return is not always good or it does not work very effective. That means the cost preferment sometimes will be low.Comparing with the traditional marketing, I think the Buzz Marketing will be much more useful. What is Buzz Marketing? Buzz Marketing is the term used in word-of-mouth marketing, is the interaction of consumers and users of a product or services to amplify the original marketing message, a vaguebut positive association, excitement, or anticipationabout a product or service. The term “buzz marketing” originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter and micro-blog and also the Wechat are also being used to create buzz marketing. The buzz marketing has many advantages, first of all, it makes the information deliver quickly. For example, if there are ten people buy product A, five of them think it is good, and each of them introduce it to ten friends, and each ten friends has five people love it, and they introduce it to anthers. So again and again, there will be 5*5^(n-1) people to buy it. Secondly, it saves lot of advertising expenditure, because you d