线上美誉度管理Online reputation management.pptVIP

* * * * * * * * * * Online Classified Ads 24 Auction Monitoring – Ebay 25 Counterfeit GoodsGray Market Sales / Loss Prevention Counterfeit goods Illegally branded products that are not manufactured by OEMs Brands tarnished because consumers are deceived into purchasing inferior and frequently defective products Costs to industry significant- International Anti-Counterfeiting Coalition estimates losses for counterfeit goods at $500 billion Gray–Market Sales Branded products diverted from the authorized distribution channel without the consent or knowledge of the manufacturer Loss Prevention Track theft online back to the location and seller or stolen goods. Reduce loss through services and internal marketing of such items 28 Counterfeit/Gray Market Sales Loss Prevention 29 Phishing Monitoring Financial Fraud – Email Monitoring Phishing Attacks are based on high-quality ‘targeted email lists. rather than ‘random’ attacks against big names. Phishing is becoming a mass marketing technique for illicit sellers to reach naive buyers. Increased credential theft Increased illegal use of online payment services Spilling into IM’s as promotion mechanism. Phishing attacks continue to undermine online e-commerce and payment systems. In a down economy these attacks are on the rise. 32 Phishing Scams – Emails11 phishing emails within a 4 months 33 Phishing Scams 35 Enforcement Actions Our?procedures allow us to communicate and issue Notifications of Infringements to internet?service providers and have these types of?IP violations taken down without the need for legal engagement. This system streamlines and allows?POWERi to monitor and enforce an unlimited number of?infringements’, at any given time, and have them reported and removed within a specific time frame. The normal time frame is?5-7 business days for?the internet service providers to process?said requests. Cease-and-Desist is a legal term which essentially means, “STOP:” It is used in demanding for a pe