企業社會責任基礎和管理培訓.pptVIP

第一、掌握良好操作实务 * * * * * * * * * * * 1. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * CSR is philanthropy at shareholders’ expense (The Economist magazine) CSR is not about what you do with your money after you earn it; it is about how you earn your money Governments should handle these issues, companies should focus on making money (M. Friedman) Theory is nice, but in a complex world, government is often MIA and demands fall squarely on companies to deliver basic needs The direct link between CSR and financial performance is questionable True to a point; measuring CSR not a perfect art * * * * * * * / March 8, 2001 UFW signs historic contract at nation’s largest strawberry employer, Coastal Berry Co. UFW’s first major stake in California strawberry industry ? More than 750 pickers laboring in Ventura County for the nation’s largest strawberry employer will make history Thursday when the United Farm Workers and Coastal Berry Co. sign a landmark contract giving the UFW its first major stake in California’s strawberry industry. The contract comes after a four-year struggle by the workers to obtain union representation. ? UFW President Arturo S. Rodriguez will be joined by the workers’ negotiating committee and Coastal Berry Co. Chairman David Gladstone in signing this historic contract. ? Rodriguez, who succeeded Chavez following the legendary UFW founder’s death in 1993, said, “The contract we sign today with Coastal Berry Co. for it’s Ventura County workforce gives the UFW it’s first major stake in California’s $600 million-a-year strawberry industry. This breakthrough agreement also makes Coastal Berry’s 750 Ventura County employees the best-paid and best-protected workers in the vastest growing strawberry-producing region in the state.” ? /article.cfm?archiveDate=03-10-01storyID=3834 The Associated Press (03-10-01)LOS ANGELES — In a move union leaders say bodes well for farm laborers nationwide, the United Farm Workers signed a contract Th