住宿业管理 酒店市场营销、财务管理等多门课的期末联合大作业.doc

Hotel Name and City Location Hotel Project Proposal Your Team Members Names Contact Information This is a template for the operational sections of the Lodging Project. Feel free to use this template in its current form, modify it, and add the other sections to it. When submitting your final project at the end of the semester, please ensure that the different sections are merged together and are presented as a single document. Include a Cover Page, TOC, Headings, Page Numbers, and transitions so that the paper flows. After merging all sections from both MS Word and MS excel please save final electronic file to a .pdf. This PDF file should be emailed to each of the professors in the module. A portion of the final grade will reflect the professional appearance of your final printed copy of the group’s project. The table of contents provided in this template does not reflect all of the sections of required in the final project. Please refer to the “Project Overview” file located in webct/hrim 380 the hrim488 syllabus for complete listing of the sections and the order in which they should be arranged in the final lodging project submission. The final project should be single spaced with double space between paragraphs. Please print a double sided hard copy of project to hand in to the professors. Your Hotel Brand and City Hotel Project Proposal Table of Contents Introduction 1 Executive Summary 2 Operational Strategies 3 Vision 3 Mission 3 Values 3 Strengths, Weaknesses, Opportunities, Threats 3 Goals 3 Objectives 3 Strategies 3 Franchise Comparison 4 Background of Franchise Options 4 Selected Franchise 4 Projected Revenue and Occupancy 5 Product and Service Analysis 6 Comparative Analysis of Current Lodging Supply Situation 6 Competitive Set Identification and Analysis 6 Comparative Analysis of Projected Services to Targeted Market Segments 6 Operational Plans 7 Management organization 8 Management 8 Conclusion 9 List of Appendices Tip: No major section within t