2008年郑州市首座国际广场商业部分市场调查及定位报告汇.doc

谨 呈： 北京泰益德置业有限公司郑州分公司 商 业 部 二零零八年五月廿五日 目 录 第一部分 城市经济与规划分析························· 02 国民经济生产总值································· 02 工业和建筑业······································06 固定资产投资······································06 国内贸易··········································08 综合分析··········································09 第二部分 商业市场调查分析····························10 量贩大卖场调查分析································ 11 百货调研分析······································ 16 步行街区调研分析·································· 25 分析总结·········································· 29 第三部分 商业个案调查分析····························34 个案调查·········································· 49 调查分析总结······································ 78 第四部分 项目定位····································82 SWOT分析···········································82 战略定位···········································84 主体定位···········································85 经营定位···········································87 客户定位···········································91 功能定位···········································96 第五部分 本方案可行性及投资收益分析···················99 第一部分 城市经济与规划分析 一．国民经济生产总值 市国民经济持续健康快速发展。初步核算，全年完成生产总值2421.2亿元，比上年增长15.6％；人均生产总值33169元，增长14%。 其中第一产业增加值88.4亿元，增长4.6％；第二产业增加值1308.7亿元，增长18.9％；第三产业增加值1024.1亿元，增长12.3％。产业结构出现新的变化，由上年的3.8：53.5：42.7调整为3.6：54.1：42.3，二、三产业比重比上年提高0.2个百分点。非公有制经济完成增加值1404.3亿元，增长22.6％，占生产总值的58.0％，比上年提高2.8个百分点。积极推进城镇化战略，城镇化进程进一步加快，中心城市集聚功能和辐射作用增强，年末全市城镇化水平达到61.3％，比上年提高1.1个百分点 城市经济指标：GDP进入快速增长通道，虽然在2007年增长速度略有缓和，但发展势头良好 房地产发展与GDP增速之间的关系 小于4% 4—5% 5—8% 大于8% 萎缩 停滞 稳定发展 高速发展 城市经济指标：第三产业比例一直低于第二产业，对房地产发展尤其是价格的上升有一定制约作用 房地产发展与第三产业比重之间的关系 小于30% 30—50% 大于50% 客户结构单调，市场平淡 市场产品结构不清晰，发展不确定 客户多元、交易活跃、产品丰富 市场价格上涨较快。全年城镇居民消费价格比上年上涨5.6％，其中食品价格上涨14.1％，家庭设备用品及服务价格上涨3.4％，烟酒及用品价格上涨5.2％，衣着价格上涨0.8％，娱乐教育文化用品及服务价格上涨1.2％，居住价格上涨7.2％；医疗保健及个人用品价格下降2.4％，交通和通信价格下降2.9％