Big media era brand communication strategy（大媒体时代的品牌传播策略）[精品].docVIP

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Big media era brand communication strategy（大媒体时代的品牌传播策略）[精品].doc

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Big media era brand communication strategy（大媒体时代的品牌传播策略）[精品]

Big media era brand communication strategy Through the ‘big data’ to see changes in the consumer market Sluggish consumer market. Investment instead of consumption has become the biggest GDP growth momentum during the first half of 2013, boosting the economy of the ‘troika’, the investment rose sharply, the largest contribution to GDP Final consumption contribution to GDP ratio has declined Consumers are quietly changing the way of shopping, network consumption active, mobile shopping market is growing rapidly. urbanization will become the new engine of stimulating consumption, eighteen report, by 2020, per capita income of urban and rural residents than in 2010 turned a Fan, China’s urbanization rate increased by 1 percentage point each, there are more than 1300 million people from the countryside into the towns, which led investment, consumer demand, and can be maintained at least 4% -5% of economic growth. Industry growth stressful. Corruption, limiting the ‘Three’ spending to promote the consumption structure change, policy ending stimulate market demand, such as home appliances integrate into the recovery period, the sales slump led to excess inventory destocking apparel industry is still strong in some sectors hot market but profits worrying, for example, led to intense competition in IT communications industry profits bleak. Local market highlights the frequency is .2013 in the first half, the food and beverage industry to maintain rapid growth, sales growth amounted to 16.8 percent, ranked second all industries, just need to promote the upgrading of consumption structure upgrading products, along with the spending power of our society upgrade, skin care, makeup and other sub-sectors will be the next major growth point, the industry is expected to have an annual growth of nearly 20 percent, is expected to help usher in a stable daily chemical industry and fast golden growth period, the first half of 2013, the automotive industry strong recovery of Chin