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BIG DATA ANALYTICS Philip Russom TDWI Research Director for Data Management October 11, 2011 TDWI would like to thank the following companies for sponsoring the 2011 TDWI Best Practices research report: Big Data Analytics This TDWI Webinar is based on the findings of that report. 2 Download a free copy of the report • Download the report in a PDF file at: /research Click: Best Practices Reports OR: http://bit.ly/pYPA9Y • Distribute the report’s PDF file freely 3 Agenda • Defining Big Data Analytics – Defining Big Data – Defining Advanced Analytics • Upside Downside of Big Data Analytics • Sound Bites Stat Bites • Trends in Big Data Analytics • The Future of Big Data Analytics • Recommendations Twitter Hashtags: #TDWI #BigData #Analytics 4 Defining Big Data Analytics • Nutshell Definition – Big Data Analytics is where advanced analytic techniques operate on big data sets. • Hence, big data analytics is really about two things – Big data and advanced analytics – How the two have teamed up • Big Data isn’t new. d s Advanced Analytics isn’t new. a e c g t Big DataBig Data c i t – Their successful i a n y B D AnalyticsAnalytics a l combination is new