我国文化贸易发展现状及策略以影视产业为例.docVIP

摘 要 文化产业是二十一世纪的朝阳产业，是世界各国提升软实力的战略性产业。近几年，我国文化产业依旧发展迅速，是我国经济发展的重要组成。2013年中国文化产业稳步增长，行业的整体规模不断扩大，文化产业已成为领导和支持我国新一轮发展的重要支柱。影视产业作为我国文化产业的主要构成部分，在文化产业这个整体中发挥了重要作用。本文在论述有关理论的同时阐述我国影视产业的发展历程及现状，并进一步分析了影视贸易发展过程中存在的问题，得出结论：近年来我国影视产业得到了一定程度的发展，推动了我国的经济发展，但仍存在很多问题，例如：产业环境障碍，质量障碍，技术水平低，人力资源缺乏，资本投入不够，政策力度等。同时结合港美韩影视产业发展，来汲取促进我国影视贸易发展的参考性意见。最后，结合我国影视贸易发展现状，从政府和企业两个层面提出相关对策和建议。 关键词：；；策略 The cultural industry is a sunrise industry in the twenty-first century to enhance the soft power of the world s strategic industries . In recent years, the rapid development of Chinese cultural industry is still an important component of Chinas economic development. In 2013, Chinese cultural industry grew steadily, expanding the overall size of the industry , cultural industry has become an important pillar of the new round . Film and television industry as a major component of Chinas cultural industry play an important role. This paper discusses the theory expounded the same course, current development of Chinas film and television industry , and further analysis of the film trade problems in the development process ,then concluded : In recent years, film and television industry has been a certain degree of development, and promote Chinas economic development , but there are still many problems , such as : industrial environmental barriers , barriers to quality , low level of technology , lacking of human resources , insufficient capital investment , policy efforts and so on. Combined with Hong Kong, the United States, South Korea film industry, to learn to promote the development of Chinas film and television trade reference observations. Finally, the status quo of Chinas film and television business development, put forward countermeasures and suggestions from the government and corporate levels.Keywords : Cultural industries ; Film and television business ; Development status ; Strategy 目录 摘 要 I 目录 III 第1章 绪论 1 1.1研究背景 1 1.2研究的目的及意义 2 1.2.1选题研究目的 2 1.2.2选题研究意义 2 第2章 我国影视产业发展现状及存在问题 5 2.1我