(商务英语听说2)Unit 13 Market Research.ppt

P o w e r B a r 中国专业PPT设计交流论坛 P o w e r B a r 中国专业PPT设计交流论坛 本模板作品由PowerBar模板组成员创作，部分图片素材来源于互联网，如有侵犯您的权利请即通知，立刻处理 您可以自由：复制、发行、展览、表演、放映、广播或通过信息网络传播本作品 ;创作演绎作品 惟须遵守下列条件：您必须按照作者或者许可人指定的方式对作品进行署名;不得以盈利为目的对本模板进行出售、收费下载或者做非实质性改动之后进行类似的行为 PB模板组：YJYIN1004 Unit 13 Market Research Teaching Aims To learn what benefits can market research bring to the company; 2 To practice listening for general ideas. 4 To learn how to conduct a market research;; 3 1 To practice listening for specific information about market research; 3 3 Warm-up Warm-up Task One Directions: You received a market survey questionnaire on own-labeled products in supermarket. Listen to the questions and tick the boxes. Reference for the teacher: Open-ended. Warm-up Task Two 1. Have you every conduct market research? If yes, tell you partner about your experiences. Reference for the teacher: Open-ended. 2. Brainstorm with your partner about what benefits can market research bring to the company. Reference for the teacher: Open-ended. (eg. customers’ demand, product orientation, pricing and so on.) Part II Listening for gist Task One Directions: You are going to here a dialogue between Helen and Lester. Answer the following questions according to what you hear. 1. Helen and Lester work for __________.(B) A. a supermarket B. a hardware manufacturer C. a consultancy 2. Which of the following statements is correct? (C) A. People like to take part in market research when they are at home. B. Staff in Lester’s company often answer the questions in market researches when they are at work. C. Usually people prefer to participate in the telephone surveys on company time. 3. According to the feedback from retailers, what is the strategy of Lester’s company? (C) A. Conduct market researches in person. B. Manufacture sound cards with high quality and modern design. C. The products should be multifunctional but low in price. 4. What do the customers most care about when they choose this kind of products? (A)