(商务英语听说2)Unit 14 Product launch.ppt

P o w e r B a r 中国专业PPT设计交流论坛 P o w e r B a r 中国专业PPT设计交流论坛 本模板作品由PowerBar模板组成员创作，部分图片素材来源于互联网，如有侵犯您的权利请即通知，立刻处理 您可以自由：复制、发行、展览、表演、放映、广播或通过信息网络传播本作品 ;创作演绎作品 惟须遵守下列条件：您必须按照作者或者许可人指定的方式对作品进行署名;不得以盈利为目的对本模板进行出售、收费下载或者做非实质性改动之后进行类似的行为 PB模板组：YJYIN1004 Unit 14 Product Launch Teaching Aims To learn what should be paid attention to during the product launch; 2 To practice listening for general ideas. 4 To learn the preparations for product launch 3 1 To practice listening for specific information about product launch; 3 3 Warm-up Warm-up Task One Directions: You will hear ten famous advertisement slogans. Match the slogans with the logos and products. Warm-up Task Two 1. Introduce a new product you have bought recently to your partner and tell him how you acquire the information about the product. Open-ended. 2. Brainstorm with your partner about what the process of product launch should be. Open-ended. (eg. pre-launching survey, road show, advertisement campaign and so on) Part II Listening for gist Task One Directions: Mr. Hughes works as a self-employed consultant for providing professional assistance to small and medium-sized company. Listen to the conversation between him and Mr. Scott and answer the following questions. Question one How well can M. Hughes speak Chinese? (C) A. Quite poor. B. Reasonable. C. Quite well. Question two Why does Mr. Scott decide to launch a new product in China? (B) A. He has many businesses in China. B. He wants to expand into Asian market. C. He is quite familiar with Chinese market. Question three What are the responsibilities of Mr. Hughes? (A) A. Marketing assistance. B. Language training. C. Interpretation Question Four What do Mr. Hughes’ earnings consist of? (C) A. $2,000 per week plus overtime. B. $2,000 per week plus accommodation. C. $2,000 per week plus bonus. Question Five What can you infer from the dialogue? (C) A. Mr. Hughes once worked in China as a consultant. B. Mr. Hughes accepts the offer since it is quite f