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pwc global media and entertainment outlook文档.pdf

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pwc global media and entertainment outlook文档

www.pwc.co.uk PwC Global Media and Entertainment Outlook 2016-2020 Under strict Embargo: June 8 0:01 BST June 2016 Contents Key themes Graphics U.K. entertainment and Media outlook – Sector by Sector 3 Page 4 7 PwC’s U.K. media Frequently and entertainment asked questions team – Spokespeople Information Page 8 Page 9 PwC Global Media and Entertainment Outlook | Contents Key themes “ This is a bigger global “ disruption than the Industrial Revolution 1 | PwC Global Media and Entertainment Outlook By way of comparison, the Industrial Revolution—the seismic shift to new manufacturing processes from about 1760 to 1820 — Impacted around 20mn people over 60 years. Mobile access is now impacting several billion people over less than five years, making it an unprecedented event in human history. Phil Stokes, U.K. Head of Entertainment and Media, adds : “ It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in “ when and how they consume any kind of content. PwC Global Media and Entertainment Outlook | 2 Today’s entertainment and Innovate around the product media companies need to do and the user exper