客户关系管理系统 毕业论文1.docVIP

毕业论文（设计） 客户关系管理系统 摘 要 本文介绍了如何使用JSP开发一个客户关系管理系统，目的在于让大家共同学习和运用这一语言的体会和收获。本系统是Intranet环境下面的电子商务的客户关系管理，通过企业管理技术、电子商务和信息技术的高度集成，帮助企业在全球经济一体化的激烈市场竞争环境中，建立以市场、客户为中心的管理体系，有效管理企业与客户之间的关系，提高客户忠诚度，实现客户价值的最大化。从而提高企业的核心竞争力。企业要想生存发展，就必须与与之息息相关的客户建立起良好的关系，不断发展新客户，以企业高质量的产品、优质的服务、良好的资信吸引新客户；经常维系与老客户的关系，以规范的客户管理方式、温馨的客户关怀、高效的客户服务来提升老客户的忠诚度。由此，客户管理系统应运而生。 【关键词】 Struts框架、Struts框架的工作原理、样式层、持久层、服务层、控制层。 Abstract This article introduced how uses JSP to develop a customerrelations management system management system, the goal lies in letseverybody study and utilize this language together the experience andthe harvest. This system is under the Intranet environment electroniccommerce customer relations management, through the businessmanagement technology, the electronic commerce and the informationtechnology high integration, helps the enterprise in the whole worldeconomic integration intense market competition environment,establishes take the market, the customer as the central managementsystem, effectively manages between the enterprise and the customerrelations, enhances the customer loyalty, realization customer valuemaximization. Thus enhances the enterprise the core competitiveability. The enterprise needs to want to survive the development, mustwith the customer which is closely linked with it establish the goodrelations, unceasingly develops the new customer, by the enterprisehigh grade product, the high quality service, the good capital letterattracts the new customer; Frequently maintains with the old customerrelations, by the standard customer management way, the warm customerconcern, the highly effective customer serves promotes the oldcustomer the loyalty. From this, the customer management systemmanagement system arises at the historic moment. [ Key word ] Struts frame, Struts frame principle of work, stylelevel, lasting level, service level, control level. 目 录 Abstract 2 引 言 1 第一章 Internet与企业级