优秀备选课件Reading11章节幻灯片.pptVIP

Unit 5 Inside Advertising HOW ADVERTISING WORKS 1) Do you think advertisements affect your life in any way? For example? 2) Why do you remember some advertisements and not others? Yes. We often buy what we don’t need much. We sometimes buy what we don’t like because of the lower price…. I remember some advertisements because of the beautiful pictures, pleasant color, unforgettable shape, moving words and wonderful music… Lead in Pre-reading Discuss each of the advertisements on Pages 42 and 43 in pairs. 1)?What does the advertisement want you to do? 2)?How does it try to persuade you to do this? Which advertisements do you think are the most effective? Why? （Various answers） Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 7: They remind us of road safety. They attract our interest, desire, dreams, hope… HOW ADVERTISING WORKS With so many messages from advertisers filling our daily lives，it is important to understand how advertisements work． What is an advertisement? An advertisement is a message or announcement that informs or influences people． How do advertisers make effective advertisements? Identify your target Appeal to your target Use a suitable medium How effective are advertisements? However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them． On the other hand，being constantly exposed to advertisements can help to change our opinions over time An advertisement is a message or announcement that informs or influences people. Ads can inform or educate the public; Frequent advertising helps companies to increase product sales or to promote a new product. 1. What’s the main idea of the text? 2. What is an advertisement and what is its function? The text mainly tells us about how advertising works and the