louis-vuitton-crm-路易威登CRM.pptVIP

* From the feedback, its the attitude of the shop assistants bothers most - they give you a cold face, no warm greetings, no genuine smile, or in simple term, they dont treat you as a customer. However, this attitude will be totally different if you were a Hollywood star, a celebrity or a rich and famous person. Ive been told this is a consistent experience across the globe, not country or region specific. * We will assume marketing communications and product have done a great job in generating positive emotions, while website and call center are relatively weak. * We will assume marketing communications and product have done a great job in generating positive emotions, while website and call center are relatively weak. * example * * Blue: Rich and famous Red: Middle class LV is doing excellent job in marketing communications, creating: luxurious and exclusive image in-store experience on shop outlook and decoration, product and prestige feeling are synchronized with the expectations and echoed with the brand values. Both the rich famous and the middle-class groups should have similar level of emotional feelings, however, the key differences during the experience process of the two groups will be at the perceived price and the way they are being treated. Though the rich famous may have a much better actual experience, the remembered experience of the middle-class could be as positive as, and even more effective than, the rich famous. * Louis Vuitton C R M Review Many people are crazy for Louis Vuitton - a luxury French fashion and leather goods brand. The brand is definitely world famous and is particularly hot in Asia. As asking the customers, especially the female groups, if they enjoy the shopping experience in LV. Guess what? Over 90% say its a bad experience and they dont like it at all. However, if you ask them whether they like the brand, the same dominant say they love it! Facts A French Luxury fa