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费尔蒙酒店成都远景讨论会.ppt
* Again, in the words of our guests, the Fairmont brand delivers a presence and character that places it centrally in their most cherished memories. * Again, in the words of our guests, the Fairmont brand delivers a presence and character that places it centrally in their most cherished memories. * Again, in the words of our guests, the Fairmont brand delivers a presence and character that places it centrally in their most cherished memories. * Again, in the words of our guests, the Fairmont brand delivers a presence and character that places it centrally in their most cherished memories. * * * Insert relevant data (depends on the audience) Over the course of the past five years, our RevPAR index growth has increased primarily through a growth in the rate index * Unlike many other brands, Fairmont has expertise across all four of the primary business segments This allows us to compete and grow market share regardless of the economic circumstances You can see that as Group, Tour and Business Travel contracted in 2009, we were able to be more aggressive in the Leisure space in order to attempt to compensate As these three segments have rebounded, we’ve been able to capitalize in order to continue to grow share * * One of the oldest, if not the oldest hotel company in the world Tremendous synergy between the three original brands – historic, iconic hotels that were embraced by the local community When Colony acquired Raffles and Swissotel in 2005, Fairmont was the runner-up In 2006 Kingdom and Colony merged forces to take Fairmont private to avoid a hostile take-over by Carl Icahn Voyager Partners is now the primary stakeholder in FRHI We’ll spend more time on the Fairmont brand dimensions later in the presentation The Raffles brand competes in the Luxury tier, primarily in Asia and the Middle East Swissotel competes in the Upper Upscale tier primarily in Europe, but expanding into Asia as well * * No other hotel company can boast so many iconic world-famous
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