联想打印业务规划方案.ppt

* Placeholder - presentation title | 6 April, 2006 * * * * Placeholder - FY08 Q3 Marketing Plan | Date - 6 April, 2006 Sorry not sure what ‘stable seats’ mean Backup Brand awarenessThinkPad receives high brand awareness, particularly in China DELL HP ThinkPad ACER Lenovo IdeaPad Lenovo Essential Others Brand Awareness China UK India* Consumer Business Consumer Business Consumer Business Base 470 240 255 79 70 108 % % % % % % B1. Please indicate which of the following laptop models (or sub brands) of Lenovo you are aware of? (MA) * Majority of respondents in India are Lenovo - Essential users, so awareness of Essential is higher than reality Brand imageThinkPad is linked to business usage and aspects like reliability, durability and safety Latest technology High-end Business oriented Reliable Durable Excellent customer service Have effective security features Strong heritage For people like me Proud to carry B2. There are some words listed below. For each brand, please tell us how well those words describe the brand. Please indicate it with the score of 1-10, 10 means that the word is appropriate for the brand, 1 means that it does not describe the brand at all. Brand Image China UK India While ThinkPad receives a strong brand image in China, there is a gap to the competitors in the UK. Particularly in terms of durability and reliability, which are key assets of Lenovo brand in China 核心信息  品牌定位 实践思考的终极利器 T 系列 技术领袖 W 系列 专业移动图 形工作站 X 系列 极致便携 L 系列 实用商务 SL 中小企业 量身定制 品牌核心价值 产品定位 ThinkPad通过尖端领先的技术，人性化的设计和超高品质， 鼓励并帮助各行各业的 知识工作者通过实践思考获得成功 品牌属性 技术先驱 有声望 坚固耐用 深谙商务 目标人群 传统大企业/高端商务人士 中小企业商务个人 Edge 简洁、精妙的设计 产品子品牌 ThinkPad Classic ThinkPad Edge 简约易用 值得信赖 进取的 传播平台 思行合一 思迥异 做不同 产品定位 Edge 是ThinkPad传承与突破之作 E320 Business Simplified Portable E420s Sophisticated Performance 品牌核心价值 产品定位 Edge E 成功继承了ThinkPad尖端技术、可靠品质等优秀基因，并突破自我，提供了令人炫目的设计，极致的轻薄、必威体育精装版的科技和以人为本的易用，引领新商业的潮流，帮助成长型企业和商务个人敢于思迥异，做不同，追求理想的成功实现 E120 Entry Ultraportable 产品系列 ThinkPad E (Edge Plus) 属性 目标行业 ThinkPad E (no