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what serves the customer best精选
HBR CASE S TUDY AND C OMMENTARY
What should be the What Serves the
priority for
Glenmeadie’s Customer Best?
innovation efforts?
Four commentators offer by Paul F. Nunes and Woodruff W. Driggs
expert advice. •
•
Reprint R0610A
Glenmeadie is investing heavily in the front end of its business,
enhancing its interactions with customers. But that’s drawing
resources away from the product innovation that might keep them
happy in the long run.
HBR CASE S TUDY
What Serves the
Customer Best?
by Paul F. Nunes and Woodruff W. Driggs
.
D
E Black-tied waiters circled with coconut shrimp and to take the pulse of a tier of customers he
V
R
E
S and crab cakes while a few dozen guests— wouldn’t ordinarily interact with. The guests
E
R
S mainly men in their twenties and thirties— were mostly bartenders from the city’s upscale
T
H
G
I moved from station to station comparing notes bars, with a few club owners and liquor dis
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