[英语学习]眼镜专业英语.ppt

Lesson Nine Opportunities in global business around for those who are prepared to confront myriad obstacles with optimism and a willingness to continue learning new ways. The successful businessperson in the 21st century will have global awareness and have a frame of reference that goes beyond a region or even a country and encompasses the world. To be globally aware is to be objective. Objectivity is important in assessing opportunities, evaluating potential and responding to problems. To be globally aware is to have tolerance toward cultural differences. Tolerance is understanding cultural differences and accepting and working with others whose behaviors may be different from yours. You don’t have to accept, as your own, the cultural ways of another, but you must allow others to be different and equal. A globally aware person is knowledgeable about cultures and history. Knowledge of cultures is important in understanding behavior in the marketplace. Knowledge of history is important because the way people think and act is influenced by their history. Global awareness also involves knowledge of world market potentials and global economic, social, and political trend. A globally aware person will keep abreast of these trends because a country’s prospects can change as these trends shift direction or accelerate. 译文： 全球化商机是围绕那些以乐观主义和心甘情愿心态面对无数障碍的人。21世纪成功的生意人将拥有全球化意识以及拥有超越一个地区甚至一个国家，包含整个世界的参照体系。 全球化意识是客观的。客观性在评定机会，评价潜能，解决问题中很重要。 全球化意识能容忍文化差异。容忍是理解文化差异，接受并与那些行为举止与你不同的人共同工作。对于你自己而言，你无法接受另一种文化方式，但你必需认可其他人的不同和平等。 有全球化意识的人拥有文化和历史知识。文化知识在理解商场行为上很重要。因为人们思考和行动的方式受他们历史的影响，所以历史知识很重要。 全球化意识也包含世界商场潜能，全球经济，科学，政治倾向的知识。因为一个国家的前景会由于这些倾向而转变方向或加速，所以有全球化意识的人将会跟上这些趋势。 1.Globalization describes the ongoing global trend toward the freer flow of trade and investment across borders and the resulting integration of the international economy. Because it expands economic freedom and spurs competition, globalization raises the productivity and living standards of people in countries that open th