客户心理分析模板之顾客希望值与失落感relativestanding.pptxVIP

Relative consumption and satisfaction;;Behavioral Economics Concepts;A fundamental idea of standard economics Higher income means greater consumption and therefore greater utility and satisfaction ;; B. Frey (U. Zurich), A. Stutzer, 2002, What can economists learn from happiness research? Journal of Economic Literature, 40, 402-435.;Daniel Kahneman (Princeton) and Alan B. Krueger (Princeton), 2006, Developments in the Measurement of Subjective Well-Being, Journal of Economic Perspectives, 20(1), 3-24.; A. Clark, P. Frijters, and M. Shield, 2008, Relative Income, Happiness, and Utility: An Explanation for the Easterlin Paradox and Other Puzzles, Journal of Economic Literature, 46(1), 95–144; A. Clark, P. Frijters, and M. Shield, 2008, Relative Income, Happiness, and Utility: An Explanation for the Easterlin Paradox and Other Puzzles, Journal of Economic Literature, 46(1), 95–144;Why don’t we see national subjective well-being rising with national income in developed countries?;Standard economics More money means greater consumption and therefore greater utility and satisfaction ;Some goods are more “positional”;“Conspicuous Consumption”;Conspicuous consumption;Relative standing in conspicuous consumption;You graduate from college and your income changes from $0 to $29,000. Your friends all get jobs making $50,000. How do you feel?;Standard economics More money means greater consumption and therefore greater utility and satisfaction $0 v. $29,000 ;Which world would you choose? World A: You and your family live in a neighborhood with 3,000 sq. ft. houses, the rest of the town lives in neighborhoods with 2,000 sq. ft. houses. World B: You and your family live in a neighborhood with 4,000 sq. ft. houses, the rest of the town lives in neighborhoods with 6,000 sq. ft. houses.;Relative income and hedonic adaptation;Relative income and life satisfaction;Relative income and life satisfaction;Global results from World Values Survey;Overall income may still be important fo