nescafe rtd 官方微博运营方案vfinal-.pptVIP

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2018-02-11 发布于江西
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nescafe rtd 官方微博运营方案vfinal-.ppt

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nescafe rtd 官方微博运营方案vfinal-

The Micro-time of Nescafe RTD is Coming! The Operating Program for RTD official Micro-blog Prepared by Linksus 2011-08-09 7.23 EMU Accident in Wenzhou the first M-blog concerning the accident : 4 minutes after the accident ( 2 hours earlier than the first domestic media report on the Internet). On the July 23 evening: the on-site rescue situation has been updated constantly on the M-blogs. the number of M-blogs concerning the accident: nearly3,286,883 at noon on the 24th . over 6,395,840 at 16 o’clock on the 26th. the aspects of the M-blogs: on-site rescue, search notices, victims list, blooding call, etc. The “Micro-time” is coming! Micro-blog has changed life! Chinese Name：新浪微博 Photo： English Name： Sex：Male Female Birthday：Aug-14, 2009 Nationality：China Family：Tencent M-blog, Sohu M-blog, 163 M-blog International Relationship：Twitter Character：140 words, more pictures and less words, responsive, inclusive Interest：wide-ranging, especially in something novel and making friends Friends Records：The total No is over 100,000,000, in which the number of celebrities is about 20,000 and the number of organizations is over 2,500. Among the friends：（1）Female: 43% Male: 57% （2）most friends’ age: from 18 to 35 （3）friends’ education on top three: High School, Bachelor, “Graduate （4）Most of friends are either students or company staffs. （5）Most of friends’ monthly income ranges from RMB 3000 to RMB 7000. X File Change 1: Information is getting fragmentation. Waiting in line Going to work Three minutes before go to bed The information with more pictures and less words serves readers’ demand better. Our time is getting fragmentation. Wherever you are, M-blog is on the go with you! Change 2：Information reaches more people and goes more quickly. 一条微博能有多大影响理论上：一条微博经过七个百万级大号转发，就能将信息有效的扩散到全网。 Someone has tested that it spends 13 hours and 23 minutes for a M-blog traveling al