763-行销研究之实务 -洞察消费市场.pptVIP

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763-行销研究之实务 -洞察消费市场

Today’s Agenda About Worldpanel A dedicated sector of TNS What is a Consumer Panel? – basic ingredients What is a Consumer Panel? – basic ingredients About Worldpanel Countries and Banners Worldpanel Taiwan What will Consumer Panel’s Standard Data tell you ? SAVE SAVE SAVE! 在不穩定的大環境中,消費者減少購物次數! Prevailing of 宅經濟 網路購物 Related Market Information 台灣寶寶數及出生率 Commonly asked questions 28 UK France Spain Portugal Ireland Greece 100% TNS ownership Bulgaria Romania Joint venture with BBSS Germany, Italy Benelux Scandinavia Central and Eastern Europe Turkey Europanel Partnership Costa Rica El Salvador Guatemala, Panama Honduras Nicaragua 100% TNS ownership Brazil, Argentina Chile, Mexico Bolivia, Ecuador Peru, Colombia Venezuela Joint venture with Ibope and NPD Malaysia Thailand, Taiwan Philippines, Korea Vietnam Saudi Arabia 100% TNS ownership China Joint venture with CVSC Japan Marketing agreement with Intage 15 9 Y2008 Y2006 Y2001 Y2000 Y1997 Year Launch Men’s Care Grooming Beverage Dairy drinks Personal Care Toiletries Cosmetics Underwear Baby Milk, Baby Foods Baby Diaper, Wet Wipes Baby Toiletries FMCG Categories Covered Male age 15~45 Individuals age 15-55 Lady age 15~55 Baby age3 All Households Universe Region Age Habitat Gender Diary + Online 4,800 Worldpanel Beverage Region Habitat Age Region Habitat Age Superwomen Region Baby Age HH Income Baby Gender Region Habitat Size Family Stage HH Income HH with Child Work Status Sampling / Weighting Criteria Online Diary Diary Diary Collection 900 3,000 900 2,500 Advertise Size Worldpanel Male Worldpanel Beauty Worldpanel Baby Worldpanel (WP) Seasonality of sales, times on month... 何時買的? Value volume size trends, Market share, Structural trends, Average expenditure per buyer… 花費金額多少? Area differences, Importance of trade channels and individual retailers, Market share per retailer… 在哪裡購買? Brand name, segment, flavor, size, variant.. 買了什麼產品? Income class, working statue,

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