战略管理(英文版).docVIP

名词解释： 1、Strategy: An integrated and coordinated set of commitments actions designed to exploit core competencies and gain a competitive advantage. 2、Strategic Management: Strategic Management is the process through which organizations analyze and learn from their internal and external environments, establish strategic direction, create strategies that are intended to help achieve established goals, and execute those strategies, all in an effort to satisfy key organizational stakeholders. 3、Strategic Management consists of the analysis, decisions and actions an organization undertakes in order to create and sustain competitive advantages. 4、The strategic management process includes the activities of internal and external analysis, establishment of strategic direction, development of strategies for the corporate and business levels of the organization, development and execution of an implementation plan, and the establishment of strategic controls. 5、Vertical integration: The term is used to describe the extent to which a firm is involved in several stages of the industry supply chain. 6、Horizontal integration: The process of acquiring or merging with industry competitors to achieve the competitive advantages that arise from a large size and scope of operations. 7、Diversification strategy describes the scope of the firm in terms of the industries and markets in which it competes. 8、Related diversification implies organizational involvement in activities that are somehow related to the dominant or “core” business of the organization, often through common markets or similar technologies. 9、Unrelated diversification does not depend on any pattern of relatedness. Unrelated diversification has lower profitability and higher risks than those pursuing other corporate-level strategies such as concentration or related diversification. 10、Organizational fit: When two organizations or business units are merged or acquisition happened, and the organizational management processes