市场和产品分析研讨.pptVIP

内容Contents;市场体系The Marketing System什么是市场体系What is the marketing system?;销售的目的是什么？What is the goal of marketing?;什么是市场体系？ What is the marketing system?;Consumers 消费者;什么是市场体系？ What is the marketing system?;不同层次的市场体系The different levels of the marketing system;10;End Markets最终市场;Product and Markets for your beef你肉牛的产品和市场(participants identify options)（学员任意确定）;Products Markets – Small farmers(some suggestions) 产品和市场—小农（一些建议）;Products markets – DragonHead产品和市场—龙头;为什么我们需要掌握市场体系？ Why do we need to understand the marketing system?;市场分析Market Analysis我们如何分析市场潜力？ How do we analyze market potential?;我们如何分析一个市场？ How do we analyze a market?;??场分析的目的是什么？ What is the goal of market analysis?;长远的规划和分析Planning and Analyzing for the Long-Term;方法Methodology;间接来源Secondary Sources;直接来源Primary Sources;我们寻找什么？机遇和障碍（挑战） What do we look for? Opportunities and Constraints;明确购买者Identify buyers;土豆是如何送到购买者处的？ How does it get to these buyers?;市场需求什么？ What does the market want?;What does the market want?市场需求什么？;分析市场特点Examine market characteristics;价格分析Analyzing Prices;价格预测Price forecasting;未来的价格预测Forecasting Future Prices;未来的价格预测Forecasting Future Prices;季节性的价格Price Seasonality;竞争的优势和劣势Competitive advantages and disadvantages;现存的供应Existing Supply;分析销售链Analyzing the Marketing Chain;市场体系的主要障碍Constraints in the Marketing System;风险和无把握Risk and uncertainty;减少风险的方法Ways to Reduce Risk;计算销售成本Calculating marketing costs;What have we learned?我们掌握了什么？;What have we learned?我们掌握了什么？;Key marketing questions主要的市场问题;The Marketing Strategy市场战略;Key strategies:主要战略