百事全球营销策略.pptVIP

Financial Globalization Causes of Economic Globalization Caobenle New product of this year. Advertisement strategy 1981 1999 1993 1998 Marketing strategy Bringing the Pizza Hut and KFC to China in 1987. To compete with Coca-cola in a right way. 3. Supporting different sport games. 4. Taking part in many charitable activities. 5. Changing with times. Pepsi ‘Goes Red’ in China The Olympics Aren’t the only ‘Games’ Being Played As part of its big marketing push for the 2008 summer Olympics in Beijing, PepsiCo Inc. The red package is similar to Coca-Cola’s. Chinese feature video PepsiCo enter India in the late 1980s . To enter the highly regulated Indian economy, the company had to struggle hard to sell itself to the Indian government. * * * * * * * Company Logo Company LOGO GLOBALIZATION Company Logo Definition Globalization is an umbrella term for a complex series of economic, social, technological, cultural and political changes seen as increasing interdependence, integration and interaction between people and companies in disparate. is the process of increasing economic integration between two countries, leading to the emergence of a global marketplace or a single world market. Depending on the paradigm, globalization can be viewed as both a positive and a negative phenomenon. Economic globalization Company Logo Contents Manufacturing Globalization 1 Trade Globalization 2 Financial Globalization 3 Investment Globalization 4 More Frequent Regional Economic Cooperation 5 Company Logo Manufacturing Globalization Mainland China, U.S., Malaysia WLAN Card South Korea, Japan, Taiwan Main Board Taiwan Fan Mainland China, Taiwan Display Card South Korea, Japan, Taiwan, Germany EMS Memory Philippines, Costa Rica, Malaysia, Mainland China CPU Producing Area Components Mainboard Mainboard EMS memory Mainboard VGA card EMS memory WLAN card CPU Wlan card VGA card CPU Malaysia Company Logo Regional Economic