IT英语 Unit 4.pptVIP

;;Task 1 Work in pairs. Look at the following logos and tell each other what you know about them. ;Task 2 Work in groups of four and discuss the following questions. ;Reading A;Business Marketing: Developing a Strategy;Reading A;Reading A;4. What are the basic elements of a business handout? 5. How can an advertisement interest people? 6. What can be done to inspire customers to come again? ;Task 4 Match the following terms with their Chinese meaning. ; 商业营销：策略开发;宣传企业 这一步可以从发放简单的传单开始。任何市场策略都应该包括以下这些基本要素：你是谁，提供什么，位置在哪里，以及如何联系。 在广告中，尽量通过强调那些只有你的公司才能提供的专长来吸引顾客。焦点放在顾客的一两个特殊需求上，而这一两个特殊需求正是你们能满足的。 在广告中可以包括的其他信息有：开业日期、特价销售、畅销产品、至今已有客户数量、公司口号或标志。 客户跟进 客户跟进是营销中经常被忽视的一个环节。拥有新客户当然好，但是想要真正地成功,你至少要有一些回头客。而你只需做一些十分简单的事情就可以培养回头生意。 当你接到电话或者收到电子邮件，务必回复。打一个电话或者回一条消息，感谢他们再次询问。提供优惠券、折扣或者免费礼品（比如有公司标志的钢笔），这些永远都是感谢并鼓励客户再次光临的好方法。 如果照这些步骤去做，你一定会看到你的生意开始成功。一旦你找到了有效的办法，就坚持使用，这样你很快就会有一个牢固的客户群了。 ;;;;Listening;W: Good morning, Lenovo Sales Department. This is Kate Zhang speaking. What can I do for you? M: Good morning. I’m Leo Wang from Oriental Import Co. We’re interested in your enterprise desktops. W: We have both Yangtian and Kaitian enterprise desktops. May I know which series do you like better? M: I’m not sure. Could you explain to me in detail the differences between the two? W: No problem. ;Purpose of Leo’s visit: __________________________________________ Products interested: ______________________________________________ Specific requirements: ______________________________________________ Target users of the products: ______________________________________________ Features of the products interested: ______________________________________________ ;M: As said over the phone, we’re going to update our desktops so as to suit our present work. Your Kaitian series impressed me a lot. W: You’re definitely right if you have interest in our Kaitian products. They are developed just for users like your company, large, promising an