2014_模块四unit_1_Project.ppt

Ⅱ.True or false questions: 1.It is because there are small numbers of smokers in Asia that we have chosen anti-smoking as the subject of the ad campaign. 2.The author agrees on the idea that smoking does be cool and attractive, especially for the teenagers. huge We will show how smoking is not cool or attractive because it makes people smell terrible, and gives them bad teech, skin and fingernails. Ⅱ.True or false questions: 3.The main aim of the anti-smoking ad campaign is to keep young people smoking. 4.We can spend the money saved from smoking on other things. 5.It is what is cool and what their friends like that the teenagers who are smoking are concerned about. from smoking Project M4 U1 美滋美味 ！ 肯德基！ KFC Advertisements are an important part in our daily life How do you build an ad campaign Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 the definition of an ad campaign/ what an ad campaign means the target audience and how to determine the target audience what the ad campaign says how to reach the target audience the target audience what how forms of media topic, campaign goal, logo, slogan… What media can you use in an ad campaign? We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. Before building an ad campaign, what questions you must consider first? 1.Who is the audience for your ad campaign? 2.What do you want your ad campaign to say? 3.How do you reach your audience? Who is the audience for your ad campaign ?__your target audience How to determine your audience? to do a little research and analysis in advance to explore what the audience already thinks para2 What do you want your ad campaign to say? It’s time to decide___________________________ _______________________ . And you may consider the following questions: What does my audience already know about this problem? What aspects of this problem would they care about or be concerned w