浅谈电子商务物流在大连盛荣达国际货运代理有限公司的发展.docVIP

浅谈电子商务物流在大连盛荣达国际货运代理有限公司的发展 摘 要 在目前的电子商务环境下，现代企业如果要在竞争中取胜，必须要改变传统的营销观念，不仅需要生产适销对路的产品、采取正确的营销策略、以及强有力的资金保证，更需要加强“品质经营”，即强调“时效性”，其核心在于服务的及时性、产品的及时性、信息的及时性和决策反馈的及时性。这些都是在这个信息大爆炸的时期企业存活下去并得到发展的必须条件，而为了实现这些条件，就必须以强有力的物流能力作为保证。电子商务将给人类带来一次史无前例的产业革命，这场革命的结果是将人类真正带入信息社会。然而，在电子商务的发展过程中，人们发现作为支持有形商品网上商务活动的物流，不仅已成为有形商品网上商务活动的一个障碍，而且也已成为有形商品网上商务活动能否顺利进行的一个关键因素。 关键词：电子商务；物流；营销；第三方物流 Abstract In e-commerce environment, the modern enterprise, if you want to win in the competition, we must change the traditional marketing concept requires not only the production of marketable products, take the right marketing strategy, as well as strong financial guarantee, but also the need to strengthenquality management, which stressed the timeliness of its core lies in the timeliness of service, the timeliness of the product, timeliness of the information and decision-making feedback timeliness.These are the survival of enterprise in this period of information explosion and the development of necessary conditions, in order to achieve these conditions, must be strong logistics capabilities as a guarantee.E-commerce will give humanity an unprecedented industrial revolution, the results of the revolution is real human into the information society.However, in the process of development of electronic commerce, it was discovered that as the logistics support for tangible goods online business activities, not only tangible goods online business activities has become an obstacle, but also has become a key tangible goods online business activities can proceed smoothlyfactors. Keyword: E-commerce;Logistics;Marketing;Third-party logistics 目 录 浅谈电子商务物流在大连盛荣达国际货运代理有限公司的发展 1 引 言 1 第一章．电子商务与物流 - 2 - 1．物流概述 - 2 - 1.1物流概念的产生与发展 - 2 - 1.2 物流的分类 - 2 - 1.3 物流——电子商务发展的瓶颈 - 3 - 1.4 电子商务下物流的特点 - 3 - 第二章．电子商务对物流企业的挑战 - 5 - 1．电子商务对我国物流企业的挑战 - 5 - 第三章．电子商务下物流企业的战略创新与发展 - 6 - 1．国外电子商务下先进物流模式介绍 - 6 - 1.1 国外电子商务下的物流解决方案 - 6 - 2.中国发展现代物流的障碍 - 7 - 3.电子商务下物流企业的战略创新与发展 - 8 - 3.1 即时物流战略 - 9 - 3.2 协同或一体化物流战略 - 10 - 3.3 互联网物流战