跨文化交际下广告的翻译英语论文.docVIP

本科生毕业论文 Advertising Translation in Cross-cultural Background 跨文化交际下广告的翻译 Abstract Nowadays countries all over the world are becoming more and more intimated, many countries are not satisfied with their national market. All of them are developing the international market. Hence commodities about import and export are becoming very common compared with previous years. There is no denying that advertisements play a vital role in the international market so that many big companies invite famous people and spend much money to advertise their brands as the way to open the door of international market. Accordingly, advertising translation in the international market is vital and necessary. However, advertising translation in the international market is not so simple as we thought. As we all know, language is the carrier of culture, advertising as the special social language must embed cultural factors such as attitudes, desires and values etc. Culture in the international is multiple and advertising translation in the international market is a demanding job. Recent years many enterprises who have been trying to occupy the global market failed the advertising translation and lose the global ground because they do not realize the importance of culture in the advertising translation. Advertising translation in the international market is not a word-for-word work, it muse be involve cultural factors. Therefore, in the cross-cultural background, we not only know the general information of ads but also take culture of other nations into account when we make an advertising translation. As we all know, there is a big differences between Chinese and western countries, therefore we should make a cultural conversion and take proper translative strategies in advertising translation. Only this, can the advertised ads be accepted by other countries’ people and therefor its products can be popular. Key words: Advertising translation; culture;arising problems; translative strategie