高中英语第五册Unit-5课件1.pptVIP

Reading How does the language used in ads differ from ordinary language? 2. How do companies choose names for their products? 3. Why do people need advertisement? 4. What are the advantages and disadvantages of using a story as an advertisement ? 5. What is strange about the phrases “a free gift” and “a added bonus”? Reading How does the language used in ads differ from ordinary language? Ad-makers choose words and brand names very carefully in order to create a positive image of the product they are promoting. A good ad often uses words to which people attach positive meanings. Reading 2. How do companies choose names for their products? The company will choose the words which can tell the consumer about the advantages of the product or company, as their names. Some companies prefer a well-known words, while others choose names from old stories or legends. There are also companies that invent new words for their brand or product name. Reading 3. Why do people need advertisement? 4. What are the advantages and disadvantages of using a story as an advertisement ? People read advertisements partly for information and partly because they are interesting. A story, which is used as an ad can attract people’s attention and be very interesting. However, there is a danger in this. It’s possible that the reader or viewer will remember the ad but not the name of the product. Reading 5. What is strange about the phrases “a free gift” and “a added bonus”? We should think twice when we are offered a “free gift” or an “added bonus”. The strange words want to pull us into a store, even if we really do not need to buy anything on sale. How to create a positive image of the product Choose the words and brand names A good slogan 1 tell the consumer about the advantages of the product 2 choose a funny name 3 use a well-known word 4 choose names from old stories 5 invent a new word 1 should be catchy 2 ea