基于fvikor的企业竞争情报评价及应用.pdfVIP

第33卷摇 第9期 情摇 报摇 杂摇 志 Vol.33摇 No.9 2014年9月 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 JOURNAL OF INTELLIGENCE摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 Sep. 摇 2014 基于FVIKOR的企业竞争情报评价及应用* 沈平康摇 江文奇 (南京理工大学经济管理学院摇 南京摇 210094) 摘摇 要摇 科学有效的企业决策需要有效的情报支撑,如何评估并优选多条情报是提高企业竞争能力的有效途径。 针对模糊环境下的竞争情报评估问题,首先将其转换为多准则决策问题,从内容性、可用性、成本投入三个维度构建 评价指标体系;其次,将评价矩阵转化为由三角模糊数构成的决策矩阵,并阐述其运算规则;再次,运用模糊VIKOR 方法对竞争情报进行综合评估并排序;最后,通过实例验证了该方法的有效性和可行性。 关键词摇 企业竞争情报摇 指标体系摇 三角模糊数摇 模糊VIKOR 中图分类号摇 C934摇 G350摇 摇 摇 文献标识码摇 A摇 摇 摇 摇 摇 文章编号摇 1002-1965(2014)09-0022-05 DOI摇 10.3969/j.issn.1002-1965.2014.09.005 Evaluation on Enterprise Competitive Intelligence and Its Application Based on FVIKOR Method Shen Pingkang摇 Jiang Wenqi (School of Economicsand Management,Nanjing University of Science and Technology,Nanjing摇 210094) Abstract摇 Effectiveintelligencesupportisnecessaryfor scientificandeffectivebusinessdecision-makingprocess,andhowtoevaluateva鄄 riousintelligencesandselecttheoptimaloneisaneffectivewaytoimprovethecompetitiveabilityofanenterprise. Focusingontheevalua鄄 tion problem of competitive intelligence under fuzzy environment,it is suggested that firstly we transform it into multi-criteria decision- making problem,and build the evaluation index system from three dimensions of intelligence content,availability,and cost;secondly, convert the evaluation matrix to decision-making matrix made up of triangular fuzzy numbers,and itsoperation lawsare also explained; thirdly,apply the fuzzy VIKORmethodtothecomprehensiveevaluation ofcompetitiveintelligencesandrankthem;andlastly,an exam鄄 ple isused to illustrate the feasibility and effectivenessof the suggested method. Key words摇 enterprise competitive intelligence摇 index system摇 tr