汽车经销商应对销售淡季的营销策略（Auto dealers marketing strategy for off-season sales）.docVIP

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汽车经销商应对销售淡季的营销策略（Auto dealers marketing strategy for off-season sales）.doc

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汽车经销商应对销售淡季的营销策略（Auto dealers marketing strategy for off-season sales）

汽车经销商应对销售淡季的营销策略（Auto dealers marketing strategy for off-season sales） Series of topics: Off-season marketing The so-called off-season sales is relative to the peak season, refers to the target consumer groups due to changes in consumer habits, seasonal changes in demand arising from changes. Annual 6 - August, is the traditional car consumption off-season. In this period of time, the general car dealers have to adopt the corresponding market strategy, facing the so-called frozen period in the automobile consumption. To enter the off-season, a sense of loss will arise spontaneously, the sales season that kept the order transfer goods does not stop the moving scene early in the imperceptibly disappear, come on behalf of the visitors are few and far between. Car sales into the stagnant, cash flow reduced state, at the same time, due to the off-season sales car sales staff and other forms of negative attitude will invariably appear, these are the off-season sales of auto dealers presents a greater challenge. First, the off-season sales weak where? Where is the slack season for sales? This is one of the most important words to the author when I communicate with many car dealers. As the saying goes, an antidote against the disease, only know the relevant form of the sales season, according to the form of targeted treatment, it is possible to cycle cannot be avoided in the sales season make you afraid to talk about, to explore some possible off-season marketing strategies or ideas. In my view, the off-season sales of weak performance in the following areas: 1, sales decreased. This is one of the most immediate problems in the off-season car consumption, car dealers face off-season sales reaction. In the sales season, the consumer is not the door, usually bustling scene was gone, the usual sales consultant working state of tension disappeared, usually busy cars in and out of the scene was gone. It is pitiful to see every day, the order is more pitiful, the sales staff in t