新一轮凉茶老二之争,王老吉喜与忧（A new round of herbal tea contest of the second, Wong Lo Kat joy and sorrow）.docVIP

新一轮凉茶老二之争,王老吉喜与忧（A new round of herbal tea contest of the second, Wong Lo Kat joy and sorrow） Origin: tempting cake The rapid growth of the herbal tea market should has been a very tempting cake, although after the first round of the second battle of herbal tea, frequently let Pan Gaoshou, Baiyun Mountain, Deng, licensing and a number of herbal tea enterprises fall into the plight of the market, some enterprises even losses, but it still can not stop a new round of the second battle of herbal tea come. Because the market is attractive, the opportunity is unlimited, the first herbal tea market Wanglaoji a single large, for many in herbal tea market for the enterprise the second role have unlimited reverie, in accordance with the industry before the three or two the survival and development of practice, the herbal tea industry should continue to the birth of the second and third and a number of the new generation of herbal tea brands, such as cola category Coca-Cola, Pepsi Cola, milk, Mengniu, Yili and bright field, and other industries are numerous and the birth of the second and third well-matched in strength. This industry development practices, giving most companies too much room for reverie. The second is the rapid growth of the market cake, after nearly 7 years of high-speed growth, but also at the speed of 30% herbal tea market expands rapidly, this rapid growth is a great opportunity for many cross-border business, because according to the common sense, if not be second, to occupy 1% of the market share, but also a very high sales. The last is the national brand to dominate the world, this phenomenon is very difficult to see in other FMCG category, so it also gives some foreign brands of herbal tea industry in infinite space. Because in the Chinese FMCG market, foreign brands, Taiwan is not the dominant domestic brands and brand is evenly divided, such as cola is two, pure water is the dominant music master, fast food is KFC and McDonalds, coffee is Nestle and