为苏州四星级宾馆策划的主题活动(实战)（Theme activities for planning four star hotels in Suzhou (actual combat)）.docVIP

为苏州四星级宾馆策划的主题活动(实战)（Theme activities for planning four star hotels in Suzhou (actual combat)） Xu Ying feeling full of World Heritage (planning combat) One purpose: 1, integration, refining the concept of corporate culture establishment of enterprise culture construction of Castle Hotel, Castle Hotel, planning, and lay a theoretical basis and framework for the construction of enterprise culture in the future. 2, the cultural marketing ideas and methods, combined with the use of twenty-eighth session of the World Heritage Committee meeting held in Suzhou the opportunity to plan and reflect the full World Heritage Xu Ying theme, the close relationship between the Castle Hotel and the twenty-eighth session of the World Heritage Committee of the general assembly, in the full World Heritage Xu Ying the main line (or line), the system of planning a series of activities to further improve the Castle Hotel and social influence, good image and reputation, promote the marketing to enhance the performance of Castle Hotel. Two, the theme of meaning: 1, implicit, correspondence, extended to reflect the unique local customs and practices Suzhou bridge, water, people: Bridge connecting and communication function, here in the meeting welcome to reflect the corresponding; Water - water flow, corresponding to many feelings, that is where the full of love; People is the local meaning here corresponds to Xu and world heritage. 2, love will be reflected: (1) local customs and practices -- food to help the Soviet Union, Hunan delicacy Festival, guests to the French dessert - Angel taste, to focus, important customers as World Heritage Exhibition tickets; (2) the affection and tenderness - to celebrate the 51 excellent staff Heroes; 61 to celebrate the gift of children origus; (3) the friendship and affection in memory of the hero Jiang Yong, the hero to sweep the tomb; and the mother of condolences to Castle Hotel; (4) passion -- Commemorating the golden key alliance in 1st anniversary ac